The issue:
M&S charges £2 more for a bra sized DD or over than a smaller bra. The Busts 4 Justice protest group claim that this is an ‘unfair tax’.
M&S respond that the higher price is due to the extra material needed for larger bras.
Protestors say that this isn’t a consistent policy – for other clothing you pay the same price, whether it’s size 8 or size 20.
Full article here: http://news.bbc.co.uk/1/hi/business/7501911.stm
My question:
Does anyone believe that the additional two square inches of material and padding in a DD bra costs M&S £2?
The bras are probably manufactured in some third-world country for 50p each. The real reason M&S is charging more is that they can. There are two factors that feed into this:
1) Larger sizes of bra are less readily available, so shoppers have less choice.
2) Quality is more important for larger bras. Ladies, I’m sure you know what I’m talking about. A bigger boob requires better support, and a better fitting bra to prevent back-ache.
For the smaller sizes, M&S is competing against the supermarkets, and so must price more competitively.
